Armando is Marketing blog

7 Signs it’s Time to Hire a Social Media Manager

For small-scale business owners, two things are scarce both time and cash. The result is that entrepreneurs are often in the position of having to make difficult decisions. For instance whether it’s worth spending money for a social media management service when it saves your time and produces an outstanding plan for social media?

In some instances, that answer could be no. But it is likely yes. The hiring of social media managers make your life easier but also is a scenario where investing money can lead to earning money. If you’re still in a bind We’ve put together seven indicators it’s the right time to get an expert in digital marketing to join your team.

First, What Do Social Media Managers Do

Whatever your views regarding Facebook, the platform is a vital tool for small companies. In comparison to traditional media for advertising it’s extremely economical and efficient. It’s also among the few advertising platforms which smaller businesses can gain an advantage over larger companies through their own authenticity and content.

If you’re already using social media on your own It’s not difficult to conclude that you’re able to handle your company’s social media presence by yourself, however this could be a sign of an inability to comprehend the requirements of social media marketing and the things that social media managers are responsible for.

The process of marketing businesses online is more complicated than people are aware of. In contrast to individual use of the social networks, the use of business is structured, controlled and requires extensive knowledge of the most effective methods and the latest trends. Managers of social media are adept in recognizing this distinction and aligning their marketing strategies to your overall business strategy. They collect metrics about the performance of their pages, engagement and followers, establish objectives, concentrate on brand recognition and branding and create schedules for posting and create content that is ideally suited to the tone and image of your company optimize the content for search engines, create advertising campaigns, choose posts to increase engagement and run ads, connect with followers, and much more.

All of these activities add to a significant amount of time, and the necessity for a specific and targeted strategy. It’s possible that you’ve already decided to outsource your marketing on social media. Here are some other signs you’re in the right place to take this step.

1. Social Media Is Central to Your Marketing Strategy

In the case of the company you operate Traditional advertising methods might be more efficient in comparison to the use of social media. But, as the demographics change and more and more Americans have begun to establish an online presence increasing, it’s becoming less likely to be the scenario. In reality, the majority of firms, both small and large, depend in large part on social media in order to reach out to their intended audiences.

The more crucial social media plays in your marketing plan and strategy, the more crucial it is to employ a professional in charge of the tasks. Because we think of the social web as something that we do for fun and entertainment, it’s difficult to consider it a serious matter. The concept of employing a specialist in social media may seem odd but they’re the best in this field.

2. You Aren’t Exactly Social Media Savvy

Do you see anything on social media that make you think about what they might be? Are hashtags confusing you? Do your children in the family feel you’re being viewed as embarrassing based on your social media usage?

If you’ve answered “yes” to any of these questions chances are you’re not the most savvy person on social networks. This is fine because a lot of users don’t. If you’re trying to manage your business using social media presence, this might become a more significant problem.

Marketing on social media should be presented in a natural way. Content must hit all of the right notes and not look as if they’ve been designed to make mistakes, and embarrassing ones are to be avoided. Digital marketing experts are able to do this, whereas non-professional users are prone to fumble.

3. The Variety of Social Media Platforms Overwhelms You

Do you feel that the social networks are getting new appearing all every day? It’s true. Even though Facebook as well as YouTube continue to lead the list, Instagram is giving them an uphill battle and the other platforms are growing steadily also. Snapchat is anyone else?

Which platforms do you require business pages on? Which ones should you manage and which ones are not necessary? This will depend on a variety of aspects, including the population that you’re trying to reach. What are the best ways to use each one? The best practices vary based on platform, and so Facebook marketing, and Instagram marketing, as an instance are two distinct species.

If you are overwhelmed considering this issue or are struggling to comprehend the social media platforms you might want to leave these duties to someone who is able to swim when you are inclined to sink.

4. You Don’t Have All the Right Tools for the Job

If you own a laptop, smartphone, computer and tablet, what other tools do you require? You might be surprised to learn that there are more devices you can employ to manage your social media accounts.

Let’s begin with Instagram. If you want to be successful on the platform, you’ll require tools to collect statistics, let you know who’s engaged with you, what posts are most popular and show what’s not working. It is essential to use tools that concentrate on hashtags as they’re the mainstay of the platform along with tools that allow you to organize posts and spot trends. The list isn’t even mentioning the need for cameras, editing software, or design software.

All of this applies to a single platform. As you can see, becoming successful in marketing via social media requires an investment of significant amount. It’s usually less expensive and faster to employ someone with the equipment than to purchase them by yourself.

5. Writing Just Isn’t Your Forte

Social media posts might never be the next classic American novel However, it doesn’t mean that creating them does not require a high-quality writing. Writing posts on social media is difficult. They must be easy and friendly , yet authoritative and the tone of voice has be constant across platforms and posts. In addition, because it is not a good idea to share the same content on every platform Rewriting and revision abilities are essential.

If you don’t believe writing to be your main strength, then you need to find a social media administrator with experience in creating written content for online platforms.

6. There Is Never Enough Time

The running of a business is a long-term commitment. Even if your company is small, it needs multiple tasks daily to keep it running. The idea of dividing your time between these essential tasks and managing social media might be too much of you.

If you’re able to get social media marketing carried out properly, it’s basically an all-day job. Every day begins with studying metrics and conducting research on trends in your field. From there, the posts are created. Then, on Facebook alone, companies should publish posts on a regular basis without including live Facebook advertisements. Because visual content is more effective than text, it takes time also required to design and format images that go with every post.

Each platform that your company has an account on will increase the amount of social media work. Instagram’s best practices suggest posting as often as three times a day, and Twitter is similar to Twitter in its recommendations. On YouTube It is suggested to upload videos about every week. This is a long-term commitment particularly when it’s over the other tasks associated with running an enterprise.

7. Engagement on Your Pages Is Low

The end result is the most important factor. It’s possible that you’re well-versed in social media, proficient on a variety of platforms, have the best tools, are skilled in writing, and have more time than you’re aware of to do, but when your social media pages aren’t getting the appropriate levels of engagement then you’re not seeing the results you require to be successful in social marketing via media.

Engagement levels are considered to be dangerously low when they fall less than 10. If they do, then there is something wrong, despite all efforts. Instead of battling this and wracking your brain over the issue, it might be the right time to turn the task the hands of a social media coordinator. Utilizing their experience and tested methods, they will be able to boost engagement and deliver the outcomes you’re looking to achieve.

How to Select a Social Media Manager

Knowing that your business could benefit by outsourcing the social media marketing task is only the beginning. It is then time to choose the best social media specialist for your business. Here are a few steps to follow to complete the screening process.

Request to view accounts they manage. Go through them to get an idea of their voice, tone as well as their friendliness and professionalism. Be on the lookout for any signs that could indicate an indicator of trouble including spelling errors as well as repetitive content or potential controversial posts.

Request references. If the candidate has experience and has a track record, they will be in a position to provide you with the contact details of a former client or the letter of recommendation. You may also look on your LinkedIn and LinkedIn profiles for testimonials.

Get details on the performance of the previous campaigns they’ve conducted. They should be able of describing the most important performance indicators they targeted and what their objectives were and how their performance correspond to their goals.

Find out the number of other clients they work with. Although you can’t think of being the sole client unless you’re offering an employment opportunity that is salaried but you can anticipate that they won’t be able to take on greater than a complete job that could be a few clients.

Ask them to prepare an elevator pitch. In the pitch, they’ll explain which platforms are the best for your company and which KPIs you should be targeting, ideas for campaigns as well as the expected cost, and many more. This will give you an accurate image of what you’ll get if you opt to partner with them.

Learn more about how they evaluate the performance. What tools are they using and how do they analyse the information? Also, you should get examples of how they’ve utilized data previously to enhance campaigns.

Ask them to think about a challenging situation and ask them how they would manage the situation. This could include handling negative feedback from a page or how they’d deal with a crucial deadline when sick. The objective is to determine what they do in high-pressure situations.

Ready to Add a Social Media Manager to Your Team?

The addition of a team member to your existing team could be a daunting task, But StratGrow is here to assist. Our team is eager to assume the digital content duties while putting together and implementing an effective social media marketing strategy that aligns with the core values and the appearance of your business.

Want Hire a Social Media Manager? Visit: Armando Is Marketing

What does a social media marketing manager do?

In a nutshell, this is someone who is in charge of the promotion of an individual’s business on the world wide web. Therefore, according to the usual job posting, he or she is responsible for planning, creating and managing material posted on the website; as well as ensuring it is properly shared across various digital channels. The definition of social media management has therefore been a little vague in the past; and in more recent times as well. However, given the ever-evolving nature of the web, the need for a solid definition of this job description in the most basic sense is very much needed indeed.

What do social media managers do in a deeper sense though? This is primarily what draws in the majority of applicants seeking a career in this field. Social media marketing, according to experts in this field, involves using different types of communication skills in order to make your online presence felt across various communities. Basically, in order to gain success in this field, you must be skilled with the use various internet communication tools such as, multimedia (such as streaming video and audio tracks), as well as text-based communication skills.

In essence, what does a social media manager do is to help promote and increase the visibility of your business across various communities; as well as engaging potential customers in a more conventional way. The need for a good definition of this job posting is therefore inevitable; given the increased demand for people with these skills. So now that you know what does a social media manager do, the next question is what exactly would you do in this role if you were offered a job position?

Want to hire a Social Media Manager? Visit armandoismarketing.com

What’s in it for me? Find your own route to success.

The world has changed. Twenty years ago, if you wanted to get discovered as an actress, you’d maybe need to move to Hollywood. If you wanted to get ahead in business? You’d go to business school. Broadcast to millions? Well, it sure wasn’t easy getting a primetime TV or radio slot.

The internet and social media, by essentially doing away with industry gatekeepers, have all but destroyed the barriers to success, whether you’re an entrepreneur, a performer or any other kind of content producer. Top podcasts are streamed by millions every day. Actresses, artists and all kinds of creative professionals are discovered on YouTube and Instagram all the time. And entrepreneurs across the globe are realizing that social media gives them unparalleled opportunities to communicate directly with potential customers.

As you’ll see in these blinks, building a personal brand and cultivating it through social media is a route to success accessible to all. And that’s equally true if you’re a frustrated accountant, a food enthusiast ready to share your love of homemade preserves with the world or a fashionista seeking to monetize your sense of style.

In these blinks, you’ll learn

• how a father and son became famous for cutting things in half;
• why Snapchat is a great training ground for marketers; and
• why altruism beats self-interest if you want to succeed as an entrepreneur.

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A strong and personal online brand is now one of the clearest paths to entrepreneurial success.

Ask a kid today what she wants to do when she grows up, and there’s a good chance she’ll say, “I want to be a YouTuber.” Many adults might respond with a patronizing, “That’s not a real job, sweetie.” But maybe those kids are on to something.

The explosion of social media is a game changer that’s made it possible for anyone to broadcast to a mass audience.

Let’s look at a few stats.

Worldwide, people watch 1.25 billion hours of YouTube video every day. They post 66,000 photos or videos on Instagram every single minute. And, on average, 20 percent of the time people dedicate to mobile is spent on Facebook.

The scale and power of social-media platforms make it possible for any of us to earn money from a personal brand. With only 1,000 followers, someone on Instagram can earn $5,000 per year, from just two posts a week.

Not a bad side income, right? Now think if you were posting more than twice a week.

For those that really want it, the potential to monetize a personal brand is unlimited.

Consider the author, Gary Vaynerchuk. He transformed his family wine business from a $4 million to a $60 million operation. His approach was simple: he built a strong personal brand by talking straight to customers.  

He ran an unusually honest video blog, doing tastings to the camera and giving frank advice. He spent hours every day replying to every single message he got on Twitter and Facebook. He helped people and, in turn, they came to like him, trust him and buy from him. He built a one-on-one relationship with his customers – the kind of relationship that, previously, you could only form with small, neighborhood stores.

And after that? He took what he’d learned about online marketing and advised others. Today, Vaynerchuk runs a huge digital agency with offices in New York, Los Angeles, Chattanooga and London.

And all because he embraced the power of his personal brand.

Building a personal brand offers multiple routes to personal and financial success.

What could a wine retailer, a fashionista mom and a frustrated artist have in common? They all used a strong personal brand to lead a more successful life.

The author used his brand to sell a product – wine. But many people have no obvious product, and yet are successfully monetizing their personal brand.

Brittany Xavier’s Thrifts and Threads blog and Instagram were, in the beginning, just a fun way to showcase photos of her young family’s life. But she noticed accounts like hers were tagging brands, and so she started doing the same. Six months and 10,000 followers later, she started to charge brands $100 for a post mentioning them. She discovered that she was aiming too low when a jewelry business proposed a single blog and Instagram post for $1,000. Today, Xavier focuses on her family lifestyle brand full time, earning plenty, traveling and having fun.

But what if, instead of revolutionizing your life, you just want to make it a little better? Will a personal brand still help? Absolutely.

Louie Blaka was a full-time art teacher and frustrated artist. He didn’t want to give up his job, but he did want to have more success selling his art in his free time.

After learning about Vaynerchuk’s experiences, he started to consider how he could market his work differently. He hosted free wine and paint classes, and posted pictures of the events on Instagram. What started as one class of ten people became many classes of up to a hundred – and a combination of Instagram and word of mouth continued bringing in more people.

The result? Well, he used to sell the occasional painting for $200, and this year he hopes to hit $30,000 in sales. That’s a pretty hot side-hustle for a full-time teacher.

So, whether you want to attain riches or just make some cash on the side, a personal brand executed on social media can make it happen.

There are seven principles that really matter when you build your social-media content.

A house built on weak foundations will fail, and the same is true of your social-media content.

So what really matters? It’s pretty simple: there are seven principles you need to nail.

The first is authenticity. People can always smell a fake, so don’t disrespect your audience. Be real.

You also need to be passionate. Whether for your product, your life or the process of being an entrepreneur – it’s passion that will keep you going when things get tough.

Patience is a virtue, goes the old saying. And it’s true here – building something new takes time. Accept that.

What else is virtuous? Hard work. If you want to crush it, you don’t have time to spend your lunch break watching cat videos on YouTube, or your evenings bingeing Walking Dead. Get on Twitter and make some connections!  

The world is moving fast, so you need to pay attention, and move with speed. What are the latest trends? Is there a new platform you should be on? Look forward and don’t waste time.

Finally, you need the right intent.

All great entrepreneurs have one thing in common: they’re not only in it for the money.

It might seem counterintuitive, but it’s true. All the best influencers and entrepreneurs are altruistic. They are driven by providing service and value, and they love teaching and helping others. Listen to Jenna Soard, founder of a brand-advisory service called You Can Brand. She says her “truest love is watching the ‘ahas’ go off in people’s minds” as she helps them solve a problem.

When your intent is self-interested, customers won’t tell others to come buy from you, and they won’t come back.

So center your activities around altruistic values. Think about what you can give and how you can help. That’s the only sustainable way to be a success in the long run. And hey – it feels good, too!

Don’t worry about creating content. Document instead.

The idea of creating engaging content for social media might seem daunting. Sure, you love sports cars. But do you really know enough about them to run a weekly video blog on YouTube?

Well, don’t let your misgivings stop you. Focus on documenting rather than creating.

Rich Roll was an overweight, unhappy, 39-year-old lawyer when he decided to give up the junk food, embrace veganism and take up running. Years later, after becoming an endurance athlete, he thought it could be fun to film and share his training for the Ultraman World Championships.

His five-minute YouTube videos, showing training, or talking about diet, started to get thousands of views. That led to a CNN interview, which, in turn, got him a book deal. He launched a hugely popular podcast, blogged like crazy and kept YouTubing. Now with a second book deal and regular speaking engagements for the likes of Goldman Sachs, he is regarded as “an influencer’s influencer.”

Now, there’s a lesson to be learned, here. Roll didn’t wait till he had it all, and that’s why he attracted so much interest. People enjoyed going on that journey with him, following as he documented his progress and watching him learn.

So, rather than stressing about how to create unique and creative content, embrace the possibility that you are the unique content.

Vaynerchuk employs a videographer who films his every working moment – bathroom visits and confidential meetings aside. The content it generates is a great learning tool for other entrepreneurs.

Why not regularly share your world with Snapchat, or Instagram stories or Facebook Live? Document moving into your new apartment, or brewing your first batch of homebrew. Maybe it doesn’t work out, but maybe you’ll build an audience that earns you $50,000 a year through advertising, brand endorsement and affiliate marketing. You might even land a book deal.

Now that we’ve explored the potential of building your personal brand, let’s look at the platforms that you can use.

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YouTube is the best platform for creating wealth and opportunity, and you should get on it now.

Did you know young adults watch more video on YouTube than on any TV network at prime time? And while you probably won’t get on NBC anytime soon, you could be on YouTube today.

Many people hold back from YouTube because they think, “I’m no expert, and besides – I’m not that interesting!” You should banish such thoughts.

First, remember documenting is as interesting as creating. You don’t need to be a whisky expert to launch a whisky vlog. Launch a “learning whisky with Bob” vlog and you and your audience – everyone put off by experts talking fancy language and drinking $200 malts – can learn together.

Second, however niche your interests, they’ll find an audience on YouTube. Take garage sales. Not so exciting, right? But, on YouTube, there are garage-sale videos with 400,000 views!

The best way to get on YouTube is simply to do it – just start. If your videos aren’t great, so what? Nobody is watching them to start with, apart from your mom. They’ll get better with time. If they don’t and you never attract viewers – hey, at least you’ve learned it’s not for you, and you can try something else.

And on the flip side, really great content usually cuts through.

Take Dan Markham. When his son needed a school project idea, they decided to see what’s inside a baseball. They filmed themselves cutting the ball open, and uploaded the footage to YouTube. A year later, Dan realized people had been watching it – enough people to generate ad revenue.

So he and his son made some more videos of themselves cutting things open. A football, a Rubik’s Cube, even the rattle of a dead rattlesnake! To date, their “What’s Inside?” videos have been watched over 550 million times, and they’ve worked with brands including Nike and the Bill and Melinda Gates Foundation.  

Pretty cool for a school project!

Facebook still combines clever distribution with innovation to make it the single most important channel.

Maybe you’ve heard people criticizing Facebook recently, saying it’s where baby boomers share photos of their grandkids, and that young people aren’t there anymore. Well, in reality, Facebook is still the biggest show in town. Two billion monthly active users don’t lie.

From a business perspective, Facebook’s great advantage is its flexibility for both content and distribution.

Facebook offers a versatility that no other platform can. Want to pump out a twelve paragraph blog entry? That’ll work. Ten-second video? Sure. Twenty-minute video? No problem. Some simple photos? Get ‘em up there!

And it offers incredibly rich targeting. Want to target people between 18 and 25 years old who live in downtown California and are interested in skateboarding? No problem. Spend $12 and several thousand of them could see your post of a cool skate T-shirt that you designed.  

So that’s all great, but can you do anything really innovative on Facebook? Sure – with Facebook Live.

Live lets you broadcast in real time to your followers, take questions and get instant reactions.

Now, it’s not for everyone. There are only a few live TV shows for a reason: they’re hard to do. But if you’re experienced with video, it can be very powerful.

Brittney Castro of Financially Wise Women is a great example of someone with a fresh personal brand in a stuffy old industry – personal finance. She first attracted attention for a finance rap video – the exact opposite of the marketing you’d expect from a financial advisor.

These days, she’s a hit across all channels. But her favorite is Facebook Live. She loves the way she can answer women’s financial questions live, bringing them real value and talking directly to her potential customers. And by doing Lives with her brand partners, such as Chase Bank, she is bringing her offer to a huge audience.

So for all the doubters – yes, Facebook is still innovating. And so should you!

Instagram is more important than ever, with a mix of content and great discoverability.  

People usually don’t complain when there’s too much beauty. But this was actually an issue for Instagram, until the site launched its Stories function, where people can post spontaneous photos and short videos, knowing that they’ll only be up for a day.

Now Instagram doesn’t suffer from being too polished – it has a perfect mix of curated and ephemeral content.

The day Stories launched, the site’s CEO admitted he hadn’t posted for six days because “none of the moments seemed special enough.” Now, users can post stunning shots for posterity and snap their morning coffee with a cheery caption and stick it on Stories, knowing it’ll be gone in 24 hours. Stories is now hugely popular, and savvy users are employing it to show a little behind-the-scenes personality.

So the site’s new balance is one reason its thriving. But, even more important for us, Instagram offers some super simple ways to do business development.

Here’s a hypothetical success story that demonstrates the point:

Tom is an ambitious manager of a clothing store in Kansas City called EnAvant. He starts instagramming as much as possible. He posts photos of everything: clothes on hangers, shoes on shelves and tons of customers wearing their new outfits, all nicely filtered. Every post has the right hashtags – #EnAvantwear #Kansasfashion #falltrends #fallfashion. On his lunch break, he starts to reach out to stylish locals by searching “Kansas City” and seeing who pops up. He direct messages some of the more popular and fashion-oriented people, saying, “Hey I manage EnAvant, we love your style! Come by and we’ll give you 25 percent off your purchase.”

Of the 40 people, he reaches out to, six post on their social media about this nice guy who complimented them and helped them out. Tom then invites his influential locals in for a fashion night with a 30-percent discount, and makes the event so fun that he doesn’t even have to take photos anymore: all the guests are uploading to Instagram themselves, #EnAvant.

Sales are up – and so is Tom’s personal brand. What’s next for him? His own fashion line? A successful blog? Thanks to his work on Instagram, the choice is his to make.

The hottest trend right now is spoken-word media: get on board before it’s too late.

Ever tried watching video while cleaning your bathroom? It’s not so easy. But listening to something? That works. By selling the ability to multitask, spoken-word media will always have a huge market.

Podcasts can be a great place to find and nail your niche.

John Lee Dumas was a podcast fan and a wannabe entrepreneur. But when he searched for a podcast about entrepreneur’s experiences, he found nothing. So he thought: Why not do it myself?

He had little experience, and he started out by talking to relatively unknown entrepreneurs. But by running the daily show Entrepreneurs On Fire, he learned fast and built a presence. Within months, he was hitting over 100,000 downloads. His guests got better. He started getting invited to conferences, building his credibility further. Today, he’s become the entrepreneur he always wanted to be: earning millions from his podcast and his branded products and services.

Maybe you’re thinking, “Good for John, but the podcast market is crowded now.” The great news is a whole new platform is opening up, and fast. Content delivered by digital assistants such as Amazon’s Alexa or Google Assistant in super-short, spoken flash briefings is the next big thing.

The author already produces a daily flash briefing that you can subscribe to. Before you brush your teeth in the morning, tell Alexa to “give me my flash briefings,” and you’ll be able to hear his one-minute daily motivational message.

So there is a new platform with huge potential and few leading influencers right now. Let’s say you’re a landscape gardener. Wouldn’t a one-minute “Ted’s Daily Garden Tips” be a nice fresh way to boost your business’s brand? Five years from now, quick audio updates won’t be easy to launch unless you market the hell out of them. But now – do something interesting and it could take off.

So what are you waiting for? Get out there and crush it.

Final summary

The key message in these blinks:

If you are stuck in a job you don’t like, or have a business but don’t feel it’s going anywhere fast, then have the courage to change something. Build a life and a business around something you truly love, whether that’s helping people learn about fashion or custom-made tree houses or garage sales – whatever your passion may be. Document your journey on YouTube. Use Twitter to catch the eye of fellow tree-house enthusiasts. Distribute your fashion ideas on Facebook, and share across Instagram. And always keep one eye out for the next big platform.

Actionable advice:

Reach out to others but do it right.

Reaching out to influencers – people with a large following on social-media platforms – through direct messages is a sure-fire way to build collaborations and get advice, so don’t be shy. Be sure that you offer something of real value in return, though. If you can’t offer exposure, then think of something else you can trade. If you’re a graphic designer, offer to make some custom filters in exchange for advice. Make pizzas? Offer free slices in return for a collaboration. This approach can be hard work – you’ll send a lot of messages before getting a single reply – but that’s why most people won’t persevere with it. If you do, you’re already winning.